A Social Impact Brand:
See how your purchase empowers a young woman’s future.

For female tea pickers, land ownership is the key to financial freedom. As a purpose-driven brand, we help make their dreams a reality.

A story of staggering statistics

THE OLD WORLD ORDER:


66%

Women perform 66% of the world’s work

50%

Women produce 50% of the food

10%

Women earn 10% of the income

1%

Women own just 1% of the property

95%

In Kenya 95% of the land is owned by men, either inherited or purchased

Tea plucking is carried out almost exclusively by female workers who tend to produce better quality tea

$1-$3

These women earn between $1 and $3 per day

$600

These women earn yearly wages of about $600

$300

School for a tea picker’s child costs $300 - $900 per year

Seed aFutureInitiative

Seed a
Future
Initiative

THE NEW WORLD ORDER:


New world order

The average lease for a one-acre tea farm is about $480 a year

New world order

With a one-acre plot, income potential from tea alone is $3,200 a year — 5‑6X a tea picker’s current income

New world order

This income gives a tea picker choices she never had before: she can repay her loan, save money to purchase a plot of land, educate her children — and consider the future