Fall is in the air and with the chilly winds and dropping temperatures comes the start of cold and flu season. Now is more important than ever to safeguard your immune system and keep your health and wellness in check. To keep the sniffles, coughs, and viruses at bay, we need to give our immune systems a well deserved boost. Our favorite way to do that? You have guessed it, by drinking purple tea.

Enjoying purple tea daily is not only a delicious choice of beverage but a very nutritious one too.  Each bottle of Purpose Tea hosts an abundance of nutritional benefits that have been proven to benefit your health, especially during the colder months. Perhaps one of the greatest benefits of Purpose Tea is that it's a convenient and effective way to keep your body functioning at its best, when you need it most. From weather to wardrobe, this time of year brings about many changes. While you're trading your summer sandals, for knit sweaters, and planning your holiday gatherings, don't forget about your health! As the temperature continues to drop, the risk of getting sick with a cold or flu increases.

The best way to boost your immune system is by consuming an antioxidant-rich diet that includes fruits, vegetables, and purple tea. Thanks to its antioxidant, antiviral, and anti-inflammatory power, every bottle of Purpose purple tea will help boost your body’s defenses to combat cold and flu season. That said, remember that tea helps support a healthy mind and body, but it isn’t a replacement for proper medical treatment if you think you might be getting sick. While incorporating purple tea into your daily diet can help to ward off illnesses and soothe minor symptoms when you’re feeling under the weather, you should always check with your doctor and for serious symptoms and proper treatment options.


What Is Purple Tea?

Purple tea is a rare type of tea made from the Camellia sinensis, a plant native to Asia that’s often used to make black and green teas. The purple leaves are picked before they fully develop, then fermented to create a deep violet color. This process also releases enzymes that give the leaves their distinctive taste and aroma. The brilliant purple hue that develops from the leaves of plants also contains amazing health benefits that go beyond even the healthy properties of green or black tea.

The fermentation process also increases levels of certain antioxidants called catechins and flavonoids — these compounds give purple tea its distinct flavor and color and wide range of benefits including anti-inflammatory, antiviral, anti-aging, and antioxidant properties. Purple tea is also a natural caffeine source with a much lower caffeine content than coffee, sodas, energy drinks or other caffeinated beverages. So you get to enjoy a boost of energy without the jitters, insomnia, or an upset stomach.


Purple tea is loaded with antioxidants

Purple tea is often marketed as an “immune booster” because it contains high levels of antioxidants particularly polyphenols, flavonoids, and anthocyanins (the same compounds found in blueberries). Anthocyanins is a chemical responsible for the deep red color of many fruits, vegetables and flowers, and help to fight free radicals in the body. Free radicals are unstable molecules that cause cell damage as they roam around looking for stable molecules to react with (in order to become stable). Free radicals can be generated internally in our body and immune system, and also through external sources like environmental pollution, pesticides, smoke, toxic chemicals, etc. Once inside our system, free radicals cause oxidative stress, which leads to inflammation and other chronic diseases like heart disease, stroke, respiratory illnesses, kidney damage, dementia, and even certain cancers.

Antioxidants are nutrients that help us minimize free radical damage and protect the body against effects of these toxins as they become almost unavoidable in modern society. When it comes to tea, purple tea contains nearly 50% higher levels of antioxidants than green or black tea, effectively promoting immunity against foreign pathogens and helping protect our body tissue and cells from oxidative damage. Together with a balanced and diverse diet rich in good nutrients and vitamins, paired with regular exercise, purple tea helps to boost our immune system naturally, and keep us feeling happy and healthy all season long.


Purple tea helps reduce inflammation

We want to give our immune system every advantage we can, especially during this time of year. Due to its anti-inflammatory and anti-viral properties, purple tea is valuable in fighting against common health problems and respiratory illnesses. When you have a cold, flu, virus, or bacterial infection, your immune system releases healthy blood cells to fight off the infection. This reaction can cause inflammation of the membranes that line the nose and throat, it can also trigger inflammation in your body leaving your muscles achy, bruised or swollen. One of the main reasons why people drink purple tea is because purple tea leaves contain naturally occurring compounds, including polyphenols and catechins, that defend against invading bacteria, and viruses. A runny nose or scratchy throat is often the first sign of a cold or flu coming on, and like all early symptoms of a cold or flu it's a by-product of inflammation. Enjoying a daily bottle of Purpose purple tea may reduce the development or duration of cold and flu symptoms by helping you fight inflammation, relieve pain and inflammation-related aches, and stay healthy.

Be ready for cold and flu season by drinking Purpose purple tea daily to help support a healthy immune system. Thanks to the anti-inflammatory and antioxidant properties of purple tea, adding purple tea to a diverse diet and exercise regime can keep your immune system strong and ready to fight the pathogens. Your body is made of many different cells that have different functions, work at different speeds and have different needs. In order to function at its best your immune system needs all those different cells working hard and working together. Purpose Tea is made of natural nutrients to keep your wellness a priority this fall and winter.

With six delicious and refreshing flavors to choose from, Purpose Tea delivers the same whole-body health benefits for whatever flavor suits your mood and taste. Pick up a varieTEA pack now from our site and enjoy all that the autumn season has to offer without the illness.