Multiple coffee runs and slamming back energy drinks every hour is so 2021! There are better, healthier ways to get your caffeine fix in the new year. While most people have pretty strong opinions about their caffeine preferences, one thing is for sure, consuming high levels of caffeine daily is NOT good for your long-term (or short-term, tbh) health. For every jolt of energy, you feel thanks to your caffeine companion, there’s a crash not far behind.

With so much that demands our attention and energy throughout the day, by the time we have a moment to catch up, we can’t help but feel completely drained. Life can seem like we’re stuck in an endless loop of hustle and bustle. But if you don't want to keep reaching for coffee, or just want to cut back on your caffeine consumption in general, where can you turn? We recommend swapping your coffee, latte, or energy drink for a more natural, better-for-you, lower content source of natural caffeine. Instead of spending your day on a roller-coaster of emotions, or wasting your hard-earned dollars sipping on something unhealthy from a big named beverage brand, switch things up with purple tea! Enjoy clean, all-natural, plant-derived caffeine found in Purpose Tea!

What does “clean caffeine” mean?

Clean caffeine is a plant-derived caffeine source that is good for you. It is not synthetic, artificially manufactured, or chemically reproduced. The natural source of caffeine also means that the entire ingredient panel is made of resources that are good for you and clean. With clean caffeine drinks, like Purpose Tea, you not only get a delicious and refreshing beverage, but you enjoy the healthful benefits and added wellness of naturally sourced flavors, plants, and nutrients that you don't get with traditional sodas, coffees, or energy drinks.

For us, that is clean caffeine, as the source of the caffeine comes specifically from the camellia sinensis plant. Powered by highly-beneficial purple tea leaves, our plant-derived caffeine is naturally packed with antioxidants, nutrients, and vitamins.

Purple tea has LESS caffeine than other pick-me-up bevs

Sometimes less is more, and that is exactly what you get when you switch from your highly caffeinated beverages to purple tea. Purple Tea has about 42% less caffeine than green or black tea, and even more antioxidant activity. One 16oz bottle of Purpose Tea contains just 8.8 milligrams of caffeine, while a typical cup of coffee contains about 38 milligrams.

In addition to the caffeine content, one of the most distinct differences between tea and coffee is that tea contains a wider range of active compounds that make it good for your daily consumption. While coffee is mostly consumed for caffeine purposes, tea provides benefits to the brain and body. Our tea also provides a unique blend of natural caffeine and l-theanine, an amino acid that helps to reduce anxiety, and support relaxation, while also promoting an elevated mood, focus and mental clarity. This means that you'll be able to focus without feeling anxious and wired throughout the day.

Purpose Tea is clearly a better alternative for coffee drinkers looking to replace one of their daily joes.

Enjoy a boost of energy without the crash

It is absolutely possible to feel energized and focused without having to down a pot of coffee or a six-pack of energy drinks. Too much of anything can be harmful, and the same is true for the frequent consumption of synthetic caffeine. When we consume high-level amounts of synthetic caffeine, the caffeine is all released into our bodies at once and is quickly broken down. While we feel the jolt of energy about 30 minutes after consuming a caffeinated drink, the synthetic caffeine begins to absorb in the body much faster than natural caffeine sources. So the boost of energy is soon followed by feelings of shakiness and a hard crash. However, with natural caffeine, the presence of vitamins, antioxidants, and natural compound nutrients, the caffeine is steadily released into your body throughout the day. The boost of energy you feel lasts much longer, and you don't have to worry about jitters or feeling fatigued later.

Whether you are staying up late, feeling fatigued, or needing to focus more on the day ahead and need a boost, Purpose Tea is the perfect solution. You don’t need to sacrifice your health and wellness to stay alert. With purple tea and Purpose tea, you can feel energized at any moment of the day with any of our refreshing flavors.

Feel better mentally and physically

You don't have to conform to the caffeine norms. When choosing a caffeinated beverage that's going to give you the boost you want and need, make the choice that leaves you feeling good mentally and physically. With clean, natural caffeine sources like purple tea, you get a healthier pick-me-up filled with everything you liked about your old drinks, without all the bad stuff (the crash, tummy pains, and jitters). With Purpose Tea, you can enjoy the anti-viral, anti-inflammatory, anti-cancer properties found in every bottle of purple tea, and boost your energy, cognitive function, and improve concentration with every sip.

It's important to note that caffeine on its own is not bad for you. In fact, natural caffeine has benefits of its own, like improving memory, improving mental function, and decreasing fatigue. But it is good to consider where your caffeine is coming from. All caffeine is not the same, and natural sources will prove better benefits than synthetic sources. Purpose Tea contains natural caffeine and is nutrient-rich with high levels of anthocyanins, flavonoids, and the esteemed epigallocatechin gallate (EGCG), which has been linked to numerous health benefits.

Now you know what to look for the next time you get that caffeine craving. Clean ingredients, plant-derived, natural caffeine sources. If you're ready to make the switch from synthetic, try some of our refreshing tea flavors. Each bottle of our unsweetened flavors contains 0 calories, 0g of sugar purple tea with 8.8mg of caffeine derived from purple tea leaf plants. Purpose Tea is compact, convenient, and ready-to-drink—at home, at the office, at the gym, out at night with friends, watching tv, making dinner, or while you’re chasing your kids around. Get all of the energy you need without all of the calories and jitters you don’t. Pick up a bottle at your neighborhood Kroger store!