Chi Nguyen, founder & CEO of Purpose Tea to Receive $10,000 Business Grant, Exclusive Frito-Lay Mentorship, and Professional Advertising Services During Four-Month Program
STACY’S RISE PROJECT
Purpose Tea is one of 15 female-founded companies that has been chosen to take part in the 2020 Stacy’s Rise Project – the annual grant and mentorship program by Frito-Lay created to advance female founders.
Chosen from a pool of more than 1,600 applicants, the 15 winners were selected based on such factors as their commitment to social impact, sustainability, and diversity, as well as how they have faced recent challenges for their business. Over the next four months, Chi Nguyen will receive:
Advertising: Including expert design consultation and donated media space.
1:1 Mentorship: Pairing with Frito-Lay and PepsiCo leaders who are experts in sales, supply, marketing, R&D, and more.
Funding: Each finalist will receive a $10,000 grant to help advance her business.
Among the business mentors participating in the 2020 Stacy’s Rise Project are Christen Press and Tobin Heath, world champion soccer players, and co-founders of the purpose-led lifestyle brand re—inc. They will provide an exclusive mentorship session to the 15 winners comprising the winning class. According to a recent survey commissioned by the Stacy’s Rise Project, female entrepreneurs who have had a mentor (73 percent) are more likely to feel well-equipped with the necessary resources to grow their business – yet 53 percent have not had a mentor to guide them. The study also found that:
79% of consumers think it is important to see more female-founded businesses in their communities.
82% want to see more female founders in company ads.
62% of female founders say they are burnt out.
72% have difficulties finding a mentor.
80% wish they had more resources to increase their marketing efforts.
DALLAS-BASED PURPOSE TEA
Headquartered in Dallas, Texas, Purpose Tea is a beverage company powered by social purpose whose vision is to use business as a catalyst for good in the world. As the first company to introduce bottled purple tea to North America, the company donates a portion of its sales to empower female tea pickers in Kenya who make up a majority of the workforce yet live in poverty. Launched in early 2018, the purple tea beverage is available on PurposeTea.com, Amazon, and in more than 500 select retailers mainly in California and Texas including Albertson’s, Whole Foods Market, Market Street, Lassens as well as some natural independent and specialty stores.
Speak with Chi Nguyen, founder of Purpose Tea, for a firsthand perspective on the unique experience of being a female entrepreneur today and to learn more about Stacy’s Rise Project.
Purpose Tea: https://purposetea.com/
Stacy’s Rise Project: https://www.stacyssnacks.com/riseproject