“The Direct Impact business model is one of the primary reasons why I started the Purpose Company, to ensure fair business practices and lift up those who are left behind in the business of tea,” said Purpose Company CEO and Founder Chi Nguyen. “Rather than rely on third-party agencies, our Direct Impact model directly benefits workers in the supply chain of our purple tea, especially the female workers, who make up more than 70% of tea pluckers, but often live on less than $2 per day.”